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Automated Blurring

AIM automatically detects and blurs people to protect privacy and ensure GDPR-compliant data handling.

Every time a capture is processed, AIM automatically scans all 360° imagery and applies blurring to detected faces and people. This runs without any action from you and is applied before the model is made available to view.

Why This Matters

When you capture a property, you may inadvertently record people present during the visit - occupants, colleagues, or passers-by visible through windows or in external areas. Under GDPR, imagery containing identifiable individuals is personal data and must be handled appropriately. Automated blurring removes the need to manually review and redact images, reducing your compliance burden and protecting the privacy of anyone captured in your data.

What Gets Blurred

The blurring system detects and blurs:

- Faces - automatically detected and blurred regardless of angle or distance

- People - full body detection in cases where a person is visible but a face cannot be isolated

When It Runs

Automated blurring runs during the cloud processing stage, after your capture has been uploaded. You do not need to trigger it or configure anything. By the time your model appears in the platform as ready to view, blurring has already been applied.

What You Need to Do

Nothing. The feature is automatic and applies to every capture. There is no setting to enable or disable it.

As a general best practice, minimise the number of people present during a capture. Asking occupants to remain in one room or step outside while you scan a particular area reduces the number of detections needed and keeps the imagery as clean as possible. This is good practice regardless of blurring, as people moving through the scene can disrupt the photogrammetry process.

Limitations

Automated detection is not 100% accurate in all conditions. Detection accuracy may be reduced when:

- Faces are partially obstructed or at extreme angles

- Lighting conditions are very poor

- People are very small in the image (e.g. visible at a long distance through a window)

If you identify a case where a person has not been blurred in a processed model, contact [email protected] and we can address it manually.

GDPR and Data Security

Automated blurring is one part of AIM's broader approach to data privacy. For a full overview of how AIM handles data security and GDPR compliance, see 4.5 - Security, GDPR & Privacy.

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